Classifying Services to Gain Strategic Marketing Insights

Harvard business review

1993 • 13,965 citations

Principles of Marketing

1972 • 6,063 citations

Breaking Free from Product Marketing

1977 • 1,870 citations

Where does the customer fit in a service operation?

1978 • 840 citations

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1977 • 806 citations

Relation of Consumers' Buying Habits to Marketing Methods

1923 • 484 citations

Conceptual and theoretical developments in marketing

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Marketing in the Service Sector

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Theoretical Developments In Marketing

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The Case for Redefining Services

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Services marketing : new insights from consumers and managers

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Retail Strategy and the Classification of Consumer Goods

1963 • 146 citations