Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising

Advances in Consumer Research

2014 • 13,596 citations

The Handbook of Social Psychology

1969 • 12,920 citations

Columbia Journal of World Business

1968 • 3,557 citations

Emotion: A Psychoevolutionary Synthesis

1980 • 2,486 citations

Content Analysis in Consumer Research

1977 • 2,255 citations

Intercultural communication : a reader

1972 • 705 citations

American Cultural Patterns: A Cross-Cultural Perspective

1971 • 637 citations

An Analysis of Information Content in Television Advertising

1977 • 505 citations

The relative efficacy of various types of prior belief-defense in producing immunity against persuasion.

1961 • 423 citations

Cultural differences and inferences about psychological processes.

1971 • 416 citations

The Effectiveness of Supportive and Refutational Defenses in Immunizing and Restoring Beliefs Against Persuasion

1961 • 341 citations

Information Response Models: An Integrated Approach

1982 • 339 citations

Determinant Buying Attitudes: Meaning and Measurement

1968 • 337 citations

The role of emotion in advertising

1984 • 280 citations

An Analysis of Information Content in Television Advertising

1977 • 274 citations

Attributional Processes and Effects in Promotional Situations

1978 • 188 citations

Attribution Theory and Advertiser Credibility

1974 • 181 citations

Resistance to "Counterpropaganda" Produced by One-Sided and Two-Sided "Propaganda" Presentations

1953 • 137 citations

Recent Developments in the Use of “Cloze Procedure”

1956 • 137 citations

Analysis of Information Content in U.S. and Japanese Magazine Advertising

1986 • 137 citations

Persistence of the resistance to persuasion induced by various types of prior belief defenses.

1962 • 133 citations

The Effects of Repetition of Refutational and Supportive Advertising Appeals

1973 • 81 citations

Information Content IN U.S. and Australian Television Advertising

1980 • 73 citations

Resistance to Persuasion: Inoculation Theory in a Marketing Context

1973 • 69 citations

Information Content in U. S. and Australian Television Advertising

1980 • 57 citations

Japanese Culture: A Study of Origins and Characteristics.

1974 • 29 citations

Consumer information cues in television advertising: A cross country analysis

1983 • 19 citations

Consciousness of the Individual and the Universal among the Japanese

1964 • 17 citations

The Cloze Procedure

1978 • 17 citations

Comment on “Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial”

1987 • 10 citations

Marketing opportunities in Japan

1978 • 8 citations

Some Japanese Cultural Traits and Religions

1967 • 6 citations

Marketing opportunities in Japan

1978 • 5 citations

Americanization in Print Advertising: an Historical Comparison of Japanese and U.S. Advertising Since 1945

1985 • 4 citations

On Using Attribution Theory to Understand Advertising Effects

1982 • 3 citations

Basic Features of the Legal, Political, and Economic Thought of Japan

1967 • 1 citations

Modern Trend of Western Civilization and Cultural Peculiarities in Japan

1967 • 1 citations

Deleted Work

1955 • 0 citations