Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

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Impact of Sales Promotions on when, what, and how Much to Buy

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How Promotions Work

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The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

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The Decomposition of Promotional Response: An Empirical Generalization

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Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households

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Effective category management depends on the role of the category☆

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The Effect of Promotion on Consumption: Buying More and Consuming it Faster

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Similarities in Choice Behavior Across Product Categories

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A Simultaneous Approach to the Whether, What and How Much to Buy Questions

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The retail power-performance conundrum

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The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data

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Determining Segmentation in Sales Response across Consumer Purchase Behaviors

1998 • 225 citations

Sales promotion: The long and the short of it

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Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations

1999 • 178 citations

Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century

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Competitive reaction versus consumer response: Do managers overreact?

1996 • 161 citations

Long-run effects of price promotions in scanner markets

1998 • 159 citations

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data

1996 • 115 citations

Breeding Competitive Strategies

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Sales Promotion

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Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures

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When and what to buy: a nested logit model of coffee purchase

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The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects

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Investigating retailer product category pricing from household scanner panel data

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The effect of brand characteristics and retailer policies on response to retail price promotions: Implications for retailers

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When and what to buy: a nested logit model of coffee purchase

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Assessing Purchase Timing Models: Whether or Not is Preferable to When

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Flexible decomposition of price promotion effects using store-level scanner data

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