Situational factors affecting the weighting of predictor components in the Fishbein model

Readings in Attitude Theory and Measurement

1968 • 2,137 citations

Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects

1969 • 2,132 citations

Applied Multivariate Analysis

2004 • 1,192 citations

Applied Multivariate Analysis

1973 • 988 citations

Attitudinal and normative variables as predictors of specific behavior.

1973 • 874 citations

The prediction of behavior from attitudinal and normative variables

1970 • 816 citations

Attitudinal and normative variables as predictors of specific behaviors.

1973 • 618 citations

A test of a model for reducing measured attitude-behavior discrepancies.

1972 • 319 citations

Two-Person Game Theory: The Essential Ideas.

1967 • 235 citations

Errors in perception of intentions in a mixed-motive game

1970 • 103 citations

Reward and score feedback as determinants of cooperative and competitive game behavior.

1966 • 88 citations

Effects of increased incentives upon the use of threat in bargaining.

1966 • 53 citations

Amount of reward as a variable in the Prisoner's Dilemma game.

1970 • 46 citations

Effect of incentive magnitude on cooperation in the Prisoner's Dilemma game.

1969 • 35 citations

ATTITUDES AND BEHAVIOR

1974 • 22 citations

Effects of incentive magnitude on cooperation in the Prisoner's Dilemma game: A reply to Gumpert, Deutsch, and Epstein.

1971 • 11 citations