Utility and decision strategies: A second look at the rational decision maker

The Framing of Decisions and the Psychology of Choice

1981 • 16,265 citations

A Behavioral Model of Rational Choice

1955 • 14,167 citations

Elimination by aspects: A theory of choice.

1972 • 3,400 citations

Rational Decision-Making in Business Organizations

1979 • 2,758 citations

Intransitivity of preferences.

1969 • 2,223 citations

Task complexity and contingent processing in decision making: An information search and protocol analysis

1976 • 2,004 citations

RATIONALITY AS PROCESS AND AS PRODUCT OF THOUGHT

1988 • 1,767 citations

Behavioral Decision Theory

1977 • 1,727 citations

Behavioral Decision Theory: Processes of Judgement and Choice

1981 • 1,684 citations

BOUNDED RATIONALITY, AMBIGUITY, AND THE ENGINEERING OF CHOICE

1988 • 1,647 citations

Bounded Rationality, Ambiguity, and the Engineering of Choice

1978 • 1,434 citations

Confidence in judgment: Persistence of the illusion of validity.

1978 • 1,174 citations

The Cost of Thinking

1980 • 966 citations

A Contingency Model for the Selection of Decision Strategies

1978 • 888 citations

The Age of Substitutability

1978 • 775 citations

Beyond discrete biases: Functional and dysfunctional aspects of judgmental heuristics.

1981 • 598 citations

The use of nonlinear, noncompensatory models in decision making.

1970 • 564 citations

Consumer Choice Strategies: Simplifying Vs. Optimizing

1975 • 539 citations

Use of nonlinear, noncompensatory models as a function of task and amount of information

1971 • 401 citations

Linear regression and process-tracing models of judgment.

1979 • 392 citations

Trade-Off Analysis of Consumer Values

1974 • 376 citations

Memory Factors in Consumer Choice: A Review

1979 • 372 citations

Behavioral Decision Theory: Processes of Judgment and Choice

1981 • 296 citations

An eye fixation analysis of multialternative choice

1975 • 290 citations

Livestock judges: How much information can an expert use?

1978 • 253 citations

Trade-off Analysis of Consumer Values

1974 • 196 citations

Information Format and Choice Task Effects in Decision Making

1979 • 170 citations

Memory Factors in Consumer Choice: A Review

1979 • 144 citations

A further examination of the selection of problem-solving strategies: The effects of deadlines and analytic aptitudes

1980 • 143 citations

Problem solving strategies: A selection mechanism, some implications, and some data

1978 • 141 citations

Attribute Importance: Contrasting Measurements

1979 • 81 citations

A Conflict Resolution Choice Model

1978 • 64 citations

Consumer Information Processing For Different Information Structures and Formats

1977 • 63 citations

A simple method for pairwise monotone regression

1975 • 58 citations

Preference, Search, and Choice: An Integrative Approach

1979 • 46 citations

Attribute Importance: Contrasting Measurements

1979 • 38 citations

Attractiveness of decision rules

1980 • 38 citations

A seven-point scale and a decision-maker's simplifying choice strategy: An operationalized satisficing-plus model

1978 • 33 citations

A Study of the Interface Between Attitude Structure and Information Acquisition Using a Questionnaire-Based Information-Display Sheet

1978 • 17 citations