Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

1986 • 68,448 citations

Economic Action and Social Structure: The Problem of Embeddedness

1985 • 27,304 citations

A Model of Distributor Firm and Manufacturer Firm Working Partnerships

1990 • 5,310 citations

Attitudes and Cognitive Organization

1946 • 3,547 citations

A new scale for the measurement of interpersonal trust1

1967 • 3,347 citations

Determinants of Continuity in Conventional Industrial Channel Dyads

1989 • 2,387 citations

Trust and Managerial Problem Solving

1972 • 2,141 citations

Trust and suspicion

1958 • 1,943 citations

Communication Strategies in Marketing Channels: A Theoretical Perspective

1990 • 1,353 citations

Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness

1985 • 1,250 citations

A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships

1984 • 1,040 citations

The contribution of studies of source credibility to a theory of interpersonal trust in the communication process.

1967 • 873 citations

A Model for Studying R&D–Marketing Interface in the Product Innovation Process

1986 • 756 citations

Factors Affecting the Use of Market Research Information: A Path Analysis

1982 • 600 citations

Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels

1987 • 595 citations

An Interactive Multiple Objective Linear Programming Method for a Class of Underlying Nonlinear Utility Functions

1983 • 384 citations

The effects of personality and situational variables on behavioral trust.

1973 • 324 citations

Enhancing Organizational Research Utilization: The Role of Decision Makers' Assumptions

1984 • 184 citations

A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use

1984 • 164 citations

Perceived Communication Skills and Resultant Trust Perceptions Within the Channel of Distribution

1985 • 74 citations

The effective use of marketing research consultants

1980 • 7 citations