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Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness

Data up to Jan 2025

Published1985
Citations1,250
References37

Total Citations Per Year

Abstract

References (37)

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Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness… (1985) – Journal of Consumer Research | Metascience Observatory Explorer