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A law of comparative judgment.

1927 • 5,029 citations

Attitudes Can Be Measured

1928 • 1,435 citations

A Basis for Scaling Qualitative Data

1944 • 1,277 citations

Opinion-attitude methodology.

1946 • 301 citations

The prediction of choice

1945 • 66 citations

The treatment of qualitative data by "scale analysis."

1947 • 46 citations

Some principles of attitude-measurement: a reply to "Opinion-Attitude Methodology."

1946 • 5 citations