Why Does “Brand Loyalty” Vary over Products?

Harvard business review

1994 • 42,704 citations

Modern factor analysis

1960 • 5,314 citations

The Economics of Information

1961 • 4,796 citations

The Economics of Information

1976 • 3,571 citations

Projective Techniques in Marketing Research

1950 • 248 citations

Brand Choice as a Probability Process

1962 • 140 citations

Brand Choice as a Probability Process

1976 • 133 citations

The Demand for Branded Goods as Estimated from Consumer Panel Data

1976 • 117 citations

The Demand for Branded Goods as Estimated From Consumer Panel Data

1962 • 96 citations

Household practices in the use of foods, three cities, 1953

1956 • 2 citations