MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION

Controlled and automatic human information processing: II. Perceptual learning, automatic attending and a general theory.

1977 • 7,025 citations

Perception and Communication

2016 • 4,827 citations

Perception and communication.

1958 • 4,039 citations

The Representation of Meaning in Memory

1975 • 2,092 citations

On the economy of the human-processing system.

1979 • 1,599 citations

Varieties of attention

1984 • 1,569 citations

Perspectives on Media Effects

1986 • 817 citations

Television and behavior : ten years of scientific progress and implications for the eighties

1982 • 628 citations

Cumulative development of attentional theory.

1982 • 320 citations

Young Children's Attention to "Sesame Street"

1976 • 207 citations

Television Commercial Wearout: An Information Processing View

1980 • 199 citations

The Effects of TV Program Comprehensibility on Preschool Children's Visual Attention to Television

1981 • 197 citations

Effects of text structure on use of cognitive capacity during reading.

1982 • 187 citations

Effects of prior knowledge on use of cognitive capacity in three complex cognitive tasks

1982 • 187 citations

Attention to Television: Intrastimulus Effects of Movement and Scene Changes on Alpha Variation Over Time

1985 • 170 citations

The Effects of Humor on Attention in Magazine Advertising

1982 • 160 citations

Time of Decision and Media Use During the Ford-Carter Campaign

1980 • 123 citations

PRESCHOOL CHILDREN'S VISUAL ATTENTION TO ATTRIBUTES OF TELEVISION

1980 • 122 citations

Cross-modality semantic integration of sentence and picture memory.

1977 • 99 citations

Reading and Understanding

2012 • 99 citations

Preschoolers' retention of televised events: Is a picture worth a thousand words?

1980 • 94 citations

Single and multiple channel communication: A review of research and a proposed model

1961 • 94 citations

Communicating More than Content: Formal Features of Children's Television Programs

1981 • 93 citations

Children's recall of television material: Effects of presentation mode and adult labeling.

1980 • 83 citations

Reading and cognitive capacity usage: Effects of text difficulty.

1978 • 79 citations

Use of cognitive capacity in reading identical texts with different amounts of discourse level meaning.

1979 • 78 citations

A Passive Test of the Held Reafference Hypothesis

1965 • 70 citations

Adaptation to prismatic distortion

1964 • 70 citations

Integration of Visual and Verbal Information in Children's Memories

1982 • 70 citations

The forms of television: Effects on children’s attention, comprehension, and social behavior

1983 • 64 citations

Integration of Visual and Verbal Information in Children's Memories

1982 • 58 citations

An Information Theory Measure for Television Programming

1974 • 51 citations

The information processing capacity of modality and channel performance

1971 • 49 citations

Use of cognitive capacity in reading: Effects of some content features of text∗

1983 • 49 citations

Young children's incidental and intentional retention of televised events.

1981 • 36 citations

Viewer Recall of Television Commercials: Prediction from the Propositional Structure of Commercial Scripts

1984 • 35 citations

The impact of alternative media channels: Recall and involvement with messages

1976 • 31 citations

VISUAL COMPLEXITY AND YOUNG CHILDREN'S LEARNING FROM TELEVISION

1982 • 26 citations

Life-Span Differences in Semantic Integration of Pictures and Sentences in Memory

1980 • 20 citations

Recognition memory for related pictures

1978 • 17 citations

Viewer Recall of Television Commercials: Prediction from the Propositional Structure of Commercial Scripts

1984 • 16 citations

Life-Span Differences in Semantic Integration of Pictures and Sentences in Memory

1980 • 15 citations

The response to “roots”: A national survey

1978 • 14 citations

Use of Cognitive Capacity in Reading: Effects of Processing Information from Text for Immediate Recall and Retention

1980 • 12 citations

Use of Cognitive Capacity in Reading Easy and Difficult Text: Two Tests of an Allocation of Attention Hypothesis

1980 • 11 citations

Children and Television

1972 • 7 citations

Dual audio TV instruction — A mass broadcast simulation

1974 • 4 citations