Television Commercial Wearout: An Information Processing View

Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change

1968 • 962 citations

Effects of message repetition and position on cognitive response, recall, and persuasion.

1979 • 721 citations

Research with the mood adjective checklist

1965 • 524 citations

A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object

1976 • 411 citations

Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach

1977 • 217 citations

Factors Affecting Cognitive Resistance to Advertising

1975 • 161 citations

The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial

1974 • 135 citations

Advertising Wearout: An Experimental Analysis

1976 • 98 citations

Repetition of highly similar messages and attitude change.

1974 • 97 citations

Competence, counterarguing, and attitude change

1969 • 47 citations

Television commercial wearout.

1973 • 41 citations

The Cognitive Foundations of Attitudes: Some Implications For Multi-Attribute Models

1975 • 6 citations