A Woman's Place: A Follow-Up Analysis of the Roles Portrayed by Women in Magazine Advertisements

Louis C. Wagner, Janis B. Banos

DOI: 10.1177/002224377301000216

Journal of Marketing Research

Data up to Jan 2025

Published1973

Citations119

References2

Fields

Sociology History Psychology Business Computer science Advertising Media studies Social science

Total Citations Per Year

Abstract

References (2)

A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements

1971 • 350 citations

A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements

1971 • 184 citations

Cited By (0)

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