The Ups and Downs of Attention to Television

An Efficient Method of Estimating Seemingly Unrelated Regressions and Tests for Aggregation Bias

1962 • 7,696 citations

Tests for comparing elements of a correlation matrix.

1980 • 4,226 citations

Affective Responses Mediating Acceptance of Advertising

1986 • 1,014 citations

Television and behavior : ten years of scientific progress and implications for the eighties

1982 • 628 citations

Progress in communication sciences

1988 • 475 citations

Children's Understanding of Television: Research on Attention and Comprehension

1983 • 367 citations

Progress in Communication Sciences

1982 • 360 citations

The Effects of TV Program Comprehensibility on Preschool Children's Visual Attention to Television

1981 • 197 citations

MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION

1985 • 128 citations

Attentional Inertia Reduces Distractibility during Young Children's TV Viewing

1987 • 88 citations

Attentional Inertia Reduces Distractibility during Young Children's TV Viewing

1987 • 74 citations

Influence of Story Schema Development on Children's Attention to Television

1989 • 61 citations

CHILDREN'S ACTIVITY AND TELEVISION COMPREHENSIBILITY

1986 • 25 citations

Basic probability theory and applications

1976 • 15 citations