Rational behavior and economic behavior.

Social Choice and Individual Values.

1951 • 8,132 citations

The General Theory of Employment, Interest and Money, by John Maynard Keynes

1936 • 6,848 citations

Toward a General Theory of Action.

1952 • 1,741 citations

Level of aspiration.

2004 • 896 citations

An Experimental Measurement of Utility

2007 • 436 citations

Organizing and Memorizing

1942 • 323 citations

Psychological Analysis of Economic Behavior

1952 • 289 citations

Estimating Patterns of Savings Behavior from Sample Survey Data

1951 • 19 citations

Prosperity and Depression.

1939 • 14 citations

Assets, Debts, and Economic Behavior

1951 • 4 citations