Psychological Set and Social Conformity¹

The Handbook of Social Psychology

1969 • 12,920 citations

A study of normative and informational social influences upon individual judgment.

1955 • 4,422 citations

Communication and Persuasion: Psychological Studies of Opinion Change.

1954 • 2,017 citations

Social Pressures in Informal Groups

1950 • 1,742 citations

Informal social communication.

1950 • 1,306 citations

A formal theory of social power.

1956 • 1,086 citations

Readings in Social Psychology

1953 • 391 citations

The effect of experimental arousal of the affiliation motive on thematic apperception.

1954 • 201 citations

Group forces in the modification and distortion of judgments.

2004 • 155 citations

A projective measure of need for affiliation.

1952 • 137 citations