Attitude and selective learning: Where are the phenomena of yesteryear?

Statistical principles in experimental design.

1962 • 27,228 citations

Statistical Principles in Experimental Design

1964 • 8,376 citations

Personal values as selective factors in perception.

1948 • 396 citations

Review of the historical, empirical, and theoretical status of the von Restorff phenomenon.

1965 • 270 citations

The learning and forgetting of controversial material.

1943 • 198 citations

Word frequency, personal values, and visual duration thresholds.

1951 • 146 citations

Political frames of reference as a factor influencing recognition.

1941 • 102 citations

The rigidity of a basic attitudinal frame.

1939 • 72 citations

The effects of plausibility on the learning of controversial statements.

1958 • 63 citations

Cognitive versus affective factors in the learning and retention of controversial material.

1963 • 62 citations

Effects of expected familiarity with arguments upon opinion change and selective exposure.

1965 • 50 citations

Memory for socially relevant material.

1952 • 49 citations

Selective recall and memory distortion of favorable and unfavorable material.

1954 • 47 citations

The learning and utilization of contravaluant material.

1956 • 46 citations

Attitude as a determinant of learning and memory: A failure to confirm.

1966 • 41 citations