The effects of plausibility on the learning of controversial statements.

Design and Analysis of Experiments in Psychology and Education.

1954 • 2,704 citations

Experimental Design in Psychological Research

2002 • 2,544 citations

Communication and Persuasion: Psychological Studies of Opinion Change.

1954 • 2,017 citations

The influence of role playing on opinion change.

1954 • 441 citations

Emotionality and perceptual defense.

1949 • 430 citations

Personal values as selective factors in perception.

1948 • 396 citations

EMOTIONAL SELECTIVITY IN PERCEPTION AND REACTION*

1947 • 282 citations

The learning and forgetting of controversial material.

1943 • 198 citations

Extent of opinion change as a function of amount of change advocated.

1957 • 138 citations

The role of autism in a visual figure-ground relationship.

1943 • 136 citations

Political frames of reference as a factor influencing recognition.

1941 • 102 citations

THE EFFECT OF NEED FOR ACHIEVEMENT ON RECOGNITION OF NEED-RELATED WORDS1

1949 • 98 citations

Reinforcement and extinction as factors in size estimation.

1949 • 75 citations

The rigidity of a basic attitudinal frame.

1939 • 72 citations

Memory for socially relevant material.

1952 • 49 citations

SELECTIVE SENSITIZATION IN AUDITORY PERCEPTION1

1949 • 49 citations

Selective recall and memory distortion of favorable and unfavorable material.

1954 • 47 citations

The learning and utilization of contravaluant material.

1956 • 46 citations

The Role of Past Experience in Visual Perception

1950 • 45 citations