Validity of expectancy theory as a within-person behavioral choice model for sales activities.

Work and motivation

1964 • 9,479 citations

Job choice and post decision dissonance

1975 • 125 citations

Expectancy theory as a within-person behavioral choice model: An empirical test of some conceptual and methodological refinements

1976 • 64 citations

Leader behavior: An expectancy theory approach

1974 • 45 citations

Effectiveness of self-generated outcomes for improving prediction in expectancy theory research

1976 • 30 citations