MARKET POSITIONING ANALYSIS

Image Formation Process

1994 • 2,056 citations

The meaning and measurement of destination image.

2003 • 1,868 citations

The Measurement of Destination Image: An Empirical Assessment

1993 • 1,730 citations

Tourism, Competitiveness, and Societal Prosperity

1999 • 1,658 citations

Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley

1991 • 1,597 citations

An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location Upon That Image

1979 • 1,536 citations

The Role of Awareness and Familiarity with a Destination: The Central Florida Case

1995 • 853 citations

Tourism Image: Attribute Measurement of State Tourism Products Using Multidimensional Scaling Techniques

1989 • 549 citations

Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research

1986 • 490 citations

Perceived changes in holiday destinations

1982 • 458 citations

Holiday destination image — the problem of assessment

1986 • 431 citations

Evaluative Images and Tourism: The Use of Personal Constructs to Describe the Structure of Destination Images

1998 • 377 citations

Tourism marketing images of industrial cities

1996 • 376 citations

The Impact of Tiananmen Square on China's Tourism Image

1992 • 309 citations

An Analysis of State Image Change Over a Twelve-Year Period (1971-1983

1987 • 296 citations

Customer Portfolio Development: Modeling Destination Adopters, Inactives, and Rejecters

1997 • 295 citations

Multiple Multinational Tourism Positioning Using Correspondence Analysis

1989 • 275 citations

Free Elicitation Of Descriptive Adjectives For Tourism Image Assessment

1990 • 269 citations

Measurement of Korean Tourists’ Perceived Images of Overseas Destinations

2000 • 246 citations

Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research

1986 • 242 citations

Brand Popularity, Country Image and Market Share: An Empirical Study

1997 • 216 citations

A New Approach to Image Analysis Through Multidimensional Scaling

1978 • 204 citations

Increasing state market share through a regional positioning

2000 • 203 citations

Competitive Destination Analysis in Southeast Asia

1997 • 186 citations

Finland's competitive position as a destination

1986 • 152 citations

Marketing tourism places

1991 • 143 citations

Communication and channel systems in tourism marketing

1994 • 133 citations

DECONSTRUCTING DESTINATION IMAGE IN THE INFORMATION AGE

2003 • 118 citations

Marketing the City: Concepts, Processes and Dutch Applications

1988 • 107 citations

Positioning analysis with self-organizing maps An exploratory study on luxury hotels

1995 • 103 citations

A Critical Incident Approach to Examining the Effects of Service Failures on Customer Relationships

1996 • 92 citations

Strategic marketing planning for national tourism

1990 • 74 citations

Tour Operators' Role in the Tourism Distribution System:

1994 • 70 citations

Positioning Analysis with Self-Organizing Maps

1995 • 64 citations

Recent Advances in Tourism Marketing Research

2014 • 59 citations

CATEGORICAL DATA ANALYSIS

1998 • 41 citations

Global tourist behavior

1995 • 41 citations

Products, places and promotion: destination images in the analysis of the tourism industry.

1991 • 34 citations

Travel Agent Attitudes Toward China After Tiananmen Square

1990 • 33 citations

Perceptions of destination image: a study of Latin American intermediary travel buyers.

1998 • 19 citations

Correspondence Analysis in Statistical Package Programs

1995 • 17 citations

Image Formation Process

2020 • 16 citations

Determination of the Components of a State's Tourist Image and Their Marketing Implications

1994 • 15 citations

Don't shoot the messenger? Forecasting lodging performance

1996 • 15 citations

French Perceptions and Images of the United States as a Destination Country

1998 • 14 citations

The Seaside Resorts of Southeast Asia (Part One)

1985 • 8 citations

Correspondence Analysis in Statistical Package Programs

1995 • 7 citations