Household's Coupon Usage Behavior: Influence of In-Store Search

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

1986 • 68,448 citations

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

1981 • 53,150 citations

Review of Psychometric theory (2nd ed.).

1979 • 11,818 citations

A Theory of the Allocation of Time

1965 • 9,960 citations

Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory

1982 • 3,220 citations

Innovativeness, Novelty Seeking, and Consumer Creativity

1980 • 1,616 citations

A Two-Dimensional Concept of Brand Loyalty

1976 • 1,167 citations

The Theory of Reasoned Action Applied to Coupon Usage

1984 • 654 citations

The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping

1989 • 570 citations

A Price Discrimination Theory of Coupons

1984 • 485 citations

Brand loyalty: A conceptual definition

1971 • 113 citations

Effects of Price and Advertising in Test-Market Experiments

1977 • 101 citations

Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions

1980 • 80 citations

Measuring Sales Effects of Some Marketing Mix Variables and Their Interactions

1976 • 49 citations

The Influence of Cents-Off Coupons on Brand Choice Decisions At the Point of Purchase

1989 • 4 citations