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Identification and Analysis of Moderator Variables

Sharma Sc, Richard M. Durand, Oded Gur-Arie
DOI: 10.2307/3150970
Journal of Marketing Research

Data up to Jan 2025

Published1981
Citations710
References0
Fields
PsychologyMathematicsBiologyEconometricsSocial psychologyBotany

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Identification and Analysis of Moderator Variables (1981) – Journal of Marketing Research | Metascience Observatory Explorer