The Misuse of Repeated Measures Analysis in Marketing Research

Stephen A. LaTour, Paul W. Miniard

DOI: 10.2307/3151411

Journal of Marketing Research

Data up to Jan 2025

Published1983

Citations45

References0

Fields

Business Psychology Marketing

Total Citations Per Year

Abstract

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The Misuse of Repeated Measures Analysis in Marketing Research (1983) – Journal of Marketing Research | Metascience Observatory Explorer