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Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Joseph W. Alba, John Lynch, Barton A. Weitz, Chris Janiszewski, Richard A. Lutz
DOI: 10.2307/1251788
Journal of Marketing

Data up to Jan 2025

Published1997
Citations922
References0
Fields
BusinessEconomicsMathematicsBiologyMarketingAdvertisingCommerce

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