Generic structures

Models of New Product Diffusion Through Advertising and Word-of-Mouth

1978 • 270 citations

A System Pathology of an Organization: The Rise and Fall of the Old Saturday Evening Post

1976 • 209 citations

Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products

1979 • 177 citations

Managerial applications of system dynamics

1979 • 173 citations

System dynamics: Portraying bounded rationality

1983 • 147 citations

A behavioral model of the economic long wave

1985 • 139 citations

The dynamics of research and development

1964 • 127 citations

Corporate planning and policy design : a system dynamics approach

1980 • 121 citations

Introduction to urban dynamics

1976 • 112 citations

Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses

1979 • 62 citations

Introduction to system dynamics modeling with DYNAMO

1984 • 53 citations

A simple model of R & D project dynamics

1974 • 46 citations

The development of managerial models

2011 • 28 citations

PRICING BEHAVIOR OF LARGE FIRMS

1972 • 16 citations