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Positioning of financial institutions using adaptive perceptual mapping and computer-aided interviewing

Mark Young
DOI: 10.1080/15332969.1993.9985081
Services Marketing Quarterly

Data up to Jan 2025

Published1993
Citations2
References0
Fields
BusinessComputer sciencePsychologySociologyFinanceMarketingNeuroscience

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Positioning of financial institutions using adaptive perceptual mapping and… (1993) – Services Marketing Quarterly | Metascience Observatory Explorer