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Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

Pradeep K. Chintagunta, Dipak C. Jain, Naufel J. Vilcassim
DOI: 10.2307/3172782
Journal of Marketing Research

Data up to Jan 2025

Published1991
Citations119
References0
Fields
EconomicsMathematicsEconometricsStatistics

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