The Framing of Decisions and the Psychology of Choice

Prospect Theory: An Analysis of Decision under Risk

1979 • 41,742 citations

Judgment under Uncertainty: Heuristics and Biases

1974 • 24,440 citations

A Behavioral Model of Rational Choice

1955 • 14,167 citations

Risk, Ambiguity, and the Savage Axioms

1961 • 7,563 citations

Rational choice and the structure of the environment.

1956 • 5,493 citations

Toward a positive theory of consumer choice

1980 • 5,378 citations

The Foundations of Statistics.

1955 • 4,262 citations

Myopia and Inconsistency in Dynamic Utility Maximization

1955 • 2,700 citations

Specious reward: A behavioral theory of impulsiveness and impulse control.

1975 • 2,670 citations

An Economic Theory of Self-Control

1981 • 2,060 citations

Decision Analysis: Introductory Lectures on Choices Under Uncertainty.

1969 • 1,953 citations

The American Economic Review

2009 • 1,847 citations

Theory of Games and Economic Behavior

1947 • 1,739 citations

Behavioral Decision Theory

1977 • 1,727 citations

Behavioral Decision Theory: Processes of Judgement and Choice

1981 • 1,684 citations

Reversals of preference between bids and choices in gambling decisions.

1971 • 1,554 citations

Bounded Rationality, Ambiguity, and the Engineering of Choice

1978 • 1,434 citations

Human Inference: Strategies and Shortcomings of Social Judgment.

1981 • 1,280 citations

Disaster insurance protection: Public policy lessons

1978 • 821 citations

Bayes Rule as a Descriptive Model: The Representativeness Heuristic

1980 • 816 citations

Ulysses and the Sirens: Studies in rationality and irrationality

1980 • 714 citations

Who accepts Savage's axiom?

1974 • 580 citations

Response-induced reversals of preference in gambling: An extended replication in Las Vegas.

1973 • 574 citations

Utility Theory: Axioms Versus ‘Paradoxes’

1979 • 412 citations

TWO‐PIECE VON NEUMANN‐MORGENSTERN UTILITY FUNCTIONS*

1979 • 385 citations

Price Differences in Almost Competitive Markets

1979 • 375 citations

Translation of Gambles and Aspiration Level Effects in Risky Choice Behavior

1980 • 353 citations

Risk Taking and Problem Context in the Domain of Losses: An Expected Utility Analysis

1980 • 286 citations

Stability of Choices among Uncertain Alternatives

1956 • 281 citations

Managerial Risk Preferences for Below-Target Returns

1980 • 253 citations

Sensation and Measurement

1974 • 227 citations

Assessment of Patients' Preferences for Therapeutic Outcomes

1981 • 125 citations

Importance of variance preferences in gambling decisions.

1968 • 123 citations

Preferences among gambles with equal underlying distributions.

1971 • 93 citations

Probability and Profit. A Study of Economic Behavior Along Bayesian Lines.

1966 • 13 citations

Effects of Different Payoff Matrices on Arithmetical Estimation Tasks: An Attempt to Produce “Rationality”

1969 • 10 citations