Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures

Brett Boyle, F. Robert Dwyer, Robert A. Robicheaux, James T. Simpson

DOI: 10.2307/3172712

Journal of Marketing Research

Data up to Jan 2025

Published1992

Citations234

References0

Fields

Business Computer science Marketing Computer network

Total Citations Per Year

Abstract

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