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The Rise and Fall of Strategic Planning

Edgar William Leonard, Henry Mintzberg
DOI: 10.2307/1251908
Journal of Marketing

Data up to Jan 2025

Published1996
Citations203
References0
Fields
BusinessEconomicsProcess managementOperations managementMarketing

Total Citations Per Year

Abstract

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The Rise and Fall of Strategic Planning (1996) – Journal of Marketing | Metascience Observatory Explorer