Optimal Product Attributes in Single Choice Models

A Consumer-Based Methodology for the Identification of New Product Ideas

1974 • 245 citations

The knapsack problem: A survey

1975 • 163 citations

There Cannot be any Algorithm for Integer Programming with Quadratic Constraints

1973 • 123 citations

The Attribute-Dynamic Attitude Model (Adam)

1976 • 83 citations

An extended algorithm for optimal product positioning

1979 • 58 citations

A comparison of two approaches to the optimal positioning of a new product in an attribute space

1979 • 19 citations

ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning

1979 • 14 citations