Executive Insights: Marketing Issues and Challenges in Transitional Economies

Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing Country

1989 • 610 citations

International Marketing Review

1990 • 426 citations

International Marketing Review

1991 • 229 citations

Starting over in Eastern Europe: Entrepreneurship and economic renewal

1996 • 151 citations

Retailing and channel considerations in developing countries: A review and research propositions

1993 • 107 citations

The Dynamics of a Marketing Orientation in Transition Economies: A Study of Russian Firms

1995 • 97 citations

Strategic Responses of Multinationals to Competition from Developing‐Country Cottage Firms

1990 • 30 citations

Marketing Issues and Strategies for Change in the Central/Eastern European and CIS Countries

1994 • 12 citations

Factors in emerging markets and their impact on first mover advantages : working paper

1995 • 7 citations

Market Evolution in Developing Countries: The Unfolding of the Indian Market

1993 • 6 citations

The Single European Market of 1993 and the Competitive Advantage of European Firms

1994 • 1 citations