On the Measurement of Perceived Service Quality: A Conjoint Analysis Approach

Wayne S. DeSarbo, Lenard C. Huff, Marcelo M. Rolandelli, Jungwhan Choi

DOI: 10.4135/9781452229102.n9

SAGE Publications, Inc. eBooks

Data up to Jan 2025

Published1994

Citations99

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Business Psychology Mathematics Philosophy Marketing Statistics Epistemology

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