Marketing Principles and the Future of Preventive Health Care

Diffusion of Innovations

1962 • 38,523 citations

Marketing Management: Analysis, Planning and Control

1973 • 2,497 citations

Why People Use Health Services

2005 • 2,346 citations

Social Marketing: An Approach to Planned Social Change

1971 • 1,858 citations

Sociobehavioral Determinants of Compliance with Health and Medical Care Recommendations

1975 • 1,558 citations

Social Networks, Health Beliefs, and Preventive Health Behavior

1977 • 369 citations

How Do Health-Maintenance Organizations Achieve Their “Savings”?

1978 • 302 citations

Marketing Communications in Nonbusiness Situations or why its so Hard to Sell Brotherhood like Soap

1979 • 257 citations

Consumer Use and Comprehension of Nutrition Information

1977 • 237 citations

A controlled study of the effect of television messages on safety belt use.

1974 • 232 citations

Strategies for Introducing Marketing into Nonprofit Organizations

1979 • 223 citations

Some Reasons Why Information Campaigns Can Succeed

1973 • 166 citations

Evaluation and measurement: some dilemmas for health education.

1977 • 158 citations

Toward Cost-Benefit Evaluations of Health Education: Some Concepts, Methods, and Examples

1974 • 148 citations

Persuasion and Coercion for Health: Ethical Issues in Government Efforts to Change Life-Styles

1978 • 120 citations

Efficacy of screening for cervical cancer: a review.

1978 • 111 citations

Poverty, Ethnic Identity and Preventive Health Care

1972 • 110 citations

Communication for Health: Unselling Heart Disease

1975 • 87 citations

Economic and Noneconomic Barriers to the Use of Needed Medical Services

1975 • 87 citations

Alienation, Familism and the Utilization of Health Services by Mexican Americans

1975 • 71 citations

The Role of Marketing Research in Public Policy Decision Making

1974 • 70 citations

The Annual Pap Test: A Dubious Policy Success

1978 • 56 citations

A Comparison of Family Networks and Friend Networks In Health Care Utilization

1973 • 54 citations

Accessibility and the demand for preventive care

1976 • 52 citations

Economic Class and Use of Physician Services

1973 • 45 citations

What kinds of people do not use seat belts?

1977 • 40 citations

Satisfaction with Health Services: Some Policy Implications

1976 • 40 citations

Factors affecting the use of physician services in a rural community.

1976 • 40 citations

Successes of prevention.

1978 • 39 citations

Social-Psychological Correlates of Physician Use by Economically Disadvantaged Negro Urban Residents

1972 • 37 citations

Lessons Learned from the Broadcast Cigarette Advertising Ban

1979 • 33 citations

Self-Reliance and the Inclination to Adopt the Sick Role

1965 • 31 citations

Symptom Experience and Health Action

1971 • 28 citations

The Impact of Health News on Attitudes and Behavior

1956 • 28 citations

Introduction to Marketing Management

1974 • 23 citations

The Impact of a Neighborhood Health Center on Patients??? Behavior and Attitudes Relating to Health Care: A Study of a Low Income Housing Project

1972 • 22 citations

Health promotion--some notions in search of a constituency.

1977 • 20 citations

Marketing Health Care

1977 • 16 citations

The Marketing Audit: A Tool for Health Service Organizations

1978 • 16 citations

Some links between economic status and untreated illness

1970 • 15 citations

Concepts and strategies for health marketers.

1977 • 14 citations

Marketing Health Care: Problems in Implementation

1978 • 14 citations

Measuring the Effectiveness of Prevention

1977 • 11 citations

Advertising and the Health Care Professions

1980 • 10 citations

Entry Strategies for Marketing in Ambulatory and Other Health Delivery Systems

1979 • 9 citations

Marketing by Hospitals: Myths and Realities

1979 • 9 citations

Consumer Behavior and Health Care Change: the Role of Mass Media

1978 • 9 citations

Marketing and Preventive Health Care

1978 • 8 citations

Current Issues in the Provision of Health Care Services

1977 • 6 citations

The Role of Mass Communications in Promoting Public Health

1976 • 6 citations

Marketing The Community Hospital: A Tool for the Beleaguered Administrator

1978 • 6 citations

Marketing nonprofit institutions.

1978 • 5 citations

The Role of Nutrition Information in National Nutrition Policy

2009 • 5 citations

Beyond a new perspective: fourth annual Matthew B. Rosenhaus lecture.

1977 • 5 citations

The resource allocation process in nutrition policy planning

1979 • 4 citations

Evaluation of health education: The use of a model of preventive health behaviour

1976 • 4 citations

Marketing health care: its untapped potential.

1978 • 3 citations

Consumer Behavior and Nutrition: Preventive Health Perspectives

1978 • 2 citations

A compelling public relations challenge for American hospitals.

1976 • 2 citations

Hospital-based ambulatory care--the wave of the future?

1976 • 2 citations

Hospitals, consumers and advertising.

1979 • 2 citations

Marketing ambulatory care.

1978 • 1 citations

Those annual physicals are worth the trouble.

1977 • 1 citations