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Motivation, Cognition, Learning—Basic Factors in Consumer Behavior

James A. Bayton
DOI: 10.1177/002224295802200305
Journal of Marketing

Data up to Jan 2025

Published1958
Citations94
References0
Fields
PsychologyBusinessSocial psychologyMarketingCognitive psychology

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Motivation, Cognition, Learning—Basic Factors in Consumer Behavior (1958) – Journal of Marketing | Metascience Observatory Explorer