The Salesman's Career Cycle

Marvin A. Jolson

DOI: 10.1177/002224297403800307

Journal of Marketing

Data up to Jan 2025

Published1974

Citations48

References2

Fields

Business Computer science Marketing Algorithm

Total Citations Per Year

Abstract

References (2)

EXPLOIT THE PRODUCT LIFE CYCLE

1965 • 792 citations

Should the sales presentation be “fresh” or “Canned”?

1973 • 5 citations

Cited By (0)

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