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Multivariate Analysis of Brand Loyalty for Major Household Appliances
Data up to Jan 2025
Published1973
Citations411
References6
Total Citations Per Year
Abstract
References (6)
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1994 • 42,704 citations
Risk Taking and Information Handling in Consumer Behavior
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1968 • 136 citations
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1964 • 66 citations
Adaptive Behavior in Automobile Brand Choices
1969 • 17 citations
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