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Understanding Marketing Strategy and Differential Advantage
Data up to Jan 2025
Published1985
Citations9
References8
Total Citations Per Year
Abstract
References (8)
A Conceptual Model of Service Quality and Its Implications for Future Research
1985 • 9,096 citations
The American Economic Review
2011 • 1,953 citations
Marketing Behavior and Executive Action
1958 • 616 citations
Market Behavior and Executive Action
1958 • 376 citations
Marketing Strategy and Differential Advantage
1983 • 198 citations
Economic Analysis and the Quest for Competitive Advantage
2016 • 163 citations
“Marketing Strategy and Differential Advantage”: A Comment
1985 • 14 citations
More on “Marketing Strategy and Differential Advantage”
1985 • 8 citations
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