A Comparison of Market Share Models and Estimation Procedures

Economic Forecasts and Policy

1962 • 1,020 citations

Computer Solution of Linear Algebraic Systems

1970 • 845 citations

Econometric Methods, 2nd Ed.

1976 • 504 citations

Small Sample Properties of Alternative Estimators of Seemingly Unrelated Regressions

1968 • 449 citations

Journal of Marketing Research

1973 • 276 citations

A Study of Marketing Generalizations

1980 • 219 citations

Testing Distributed Lag Models of Advertising Effect

1972 • 178 citations

Weaker Criteria and Tests for Linear Restrictions in Regression

1972 • 165 citations

On the Prediction Power of Market Share Attraction Models

1981 • 115 citations

A Market Share Theorem

1975 • 106 citations

Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research

1975 • 104 citations

Multivariate Analysis of Sales Responses of Competing Brands to Advertising

1972 • 90 citations

Sales-Advertising Cross-Elasticities and Advertising Competition

1973 • 86 citations

Consistent Sum-Constrained Models

1975 • 74 citations

Estimation and Inference for Linear Models in Which Subsets of the Dependent Variable are Constrained

1968 • 59 citations

Using a Natural Experiment to Estimate Price Elasticity: The 1974 Sugar Shortage and the Ready-to-Eat Cereal Market

1983 • 42 citations

Alternative Econometric Models of Sales-Advertising Relationships

1972 • 35 citations

Logically Consistent Market Share Models II

1976 • 26 citations

Advertising and Competitive Behavior: A Case Study

1970 • 24 citations

An Analysis of the Demand Structure for Branded Consumer Products

1969 • 11 citations