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Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction

William J. Lundstrom, H. Keith Hunt
DOI: 10.2307/3150428
Journal of Marketing Research

Data up to Jan 2025

Published1978
Citations512
References0
Fields
PsychologyBusinessComputer scienceMarketingArtificial intelligence

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Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction (1978) – Journal of Marketing Research | Metascience Observatory Explorer