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Estimating the Proportion of Loyal Buyers

A. S. C. Ehrenberg
DOI: 10.1177/002224376400100110
Journal of Marketing Research

Data up to Jan 2025

Published1964
Citations17
References1
Fields
MathematicsBusinessArtAdvertisingEconometricsMarketing

Total Citations Per Year

Abstract

References (1)

The Pattern of Consumer Purchases

1959 • 339 citations

Cited By (0)

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