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Brand Perception as Related to Age, Income, and Education

Henry L. Munn
DOI: 10.1177/002224296002400305
Journal of Marketing

Data up to Jan 2025

Published1960
Citations16
References0
Fields
BusinessPsychologySociologyMathematicsComputer scienceMarketingAdvertisingGeometry

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Brand Perception as Related to Age, Income, and Education (1960) – Journal of Marketing | Metascience Observatory Explorer