Behavioral Models for Analyzing Buyers

DOI: 10.1177/002224296502900408

Journal of Marketing

Data up to Jan 2025

Published1965

Citations99

References2

Fields

Business Computer science Marketing

Total Citations Per Year

Abstract

References (2)

The Neurotic Personality Of Our Time

2013 • 948 citations

Short-Term Price and Dealing Effects in Selected Market Segments

1976 • 93 citations

Cited By (0)

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