Fear: The Potential of an Appeal Neglected by Marketing

Michael L. Ray, William L. Wilkie

DOI: 10.2307/1250296

Journal of Marketing

Data up to Jan 2025

Published1970

Citations167

References1

Fields

Psychology Political science Business Physics Advertising Social psychology Marketing

Total Citations Per Year

Abstract

References (1)

Effects of Fear Arousal on Attitude Change: Recent Developments in Theory and Experimental Research

1967 • 475 citations

Cited By (0)

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Fear: The Potential of an Appeal Neglected by Marketing (1970) – Journal of Marketing | Metascience Observatory Explorer