The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

1994 • 16,641 citations

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

1956 • 16,233 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

A study of thinking

1956 • 2,766 citations

Theories of cognitive consistency : a sourcebook

1969 • 1,999 citations

Journal of Experimental Research in Personality

1965 • 1,383 citations

Consumer Choice Strategies: Simplifying Vs. Optimizing

1975 • 539 citations

Use of nonlinear, noncompensatory models as a function of task and amount of information

1971 • 401 citations

Risk-Reduction Processes in Repetitive Consumer Behavior

1968 • 224 citations

Journal of Marketing Research

1968 • 194 citations

Information Processing Models of Consumer Behavior

1970 • 184 citations

Social selection based on multidimensional criteria.

1964 • 149 citations

Prepurchase Information Seeking Behavior of New Car Purchasers—The Learning Hypothesis

1969 • 82 citations

Nonmetric factor analysis

1955 • 69 citations

Use of Consumer Judgment Models in Promotion Planning

1973 • 23 citations

Evaluation Process Models and the Prediction of Preference

1971 • 19 citations