PERCEIVED-DIFFERENCE SEGMENTATION MODEL FOR MASS TRANSIT MARKETING

Conditional logit analysis of qualitative choice behavior

1972 • 13,435 citations

Models of Man.

1959 • 3,748 citations

BMD : biomedical computer programs

1965 • 2,753 citations

Marketing Management: Analysis, Planning and Control

1973 • 2,497 citations

Market segmentation as a mechanism in allowing for variability of traveller behaviour

1976 • 29 citations

Sub-semiorder: A model of multidimensional choice with preference intransitivity

1977 • 21 citations

ATTITUDINAL MARKET SEGMENTATION FOR TRANSIT DESIGN, MARKETING, AND POLICY ANALYSIS

1979 • 10 citations

EVALUATION OF ALTERNATIVE MARKET SEGMENTATIONS FOR TRANSPORTATION PLANNING

1976 • 9 citations

ACID TEST OF THE TRADE-OFF METHOD OF ATTITUDE MEASUREMENT

1980 • 5 citations

MARKET SEGMENTATION DEVELOPMENT FOR PUBLIC TRANSPORTATION

1973 • 2 citations