Travel Market Segmentation and the Implementation of Market Strategies

Modern Factor Analysis

1968 • 3,359 citations

The Concept and Application of Life Style Segmentation

1974 • 603 citations

Market Segment Response to the Marketing Decision Variables

1974 • 46 citations

Selecting the Superior Segmentation Correlate

1974 • 23 citations

A Segmentation Research Design Using Consumer Panel Data

1972 • 15 citations