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Prospect theory: An analysis of decision under risk

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Understanding Attitudes and Predicting Social Behavior

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The need for cognition.

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Communication and Persuasion

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The Efficient Assessment of Need for Cognition

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Emotional Conservatism: The Basis of Social Behavior?

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Affect, accessibility of material in memory, and behavior: A cognitive loop?

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Affect, accessibility of material in memory, and behavior: A cognitive loop?

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The effect of message framing on breast self-examination attitudes, intentions, and behavior.

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Mood and Persuasion

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The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

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Attitude and Attitude Change: The Social Judgment-Involvement Approach

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Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior

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Happy and Sad TV Programs: How They Affect Reactions to Commercials

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Mood-congruent judgment is a general effect.

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Affect in Social Judgments and Decisions: A Multiprocess Model

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Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects

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Audience response as a heuristic cue in persuasion.

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Cognitive Mediation of Positive Affect in Persuasion

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Effects of rhetorical questions on persuasion: A cognitive response analysis.

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After the Movies

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Handbook of Economic Psychology

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Rudimentary determinants of attitudes: Classical conditioning is more effective when prior knowledge about the attitude stimulus is low than high

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Facilitating effects of "eating-while-reading" on responsiveness to persuasive communications.

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The impact of moods generated by television programs on responses to advertising

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Mood and persuasion: Evidence for the differential influence of positive and negative states

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