Compliance without pressure: The foot-in-the-door technique.

A study of normative and informational social influences upon individual judgment.

1955 • 4,422 citations

EFFECTS OF GROUP PRESSURE UPON THE MODIFICATION AND DISTORTION OF JUDGMENTS

1961 • 2,400 citations

Cognitive Consequences of Forced Compliance

2011 • 1,922 citations

"Reinstatement" of the communicator in delayed measurement of opinion change.

1953 • 419 citations

A comparative test of the status envy, social power, and secondary reinforcement theories of identificatory learning.

1963 • 310 citations

Extent of opinion change as a function of amount of change advocated.

1957 • 138 citations

The dimensions of propaganda: German short-wave broadcasts to America.

1941 • 12 citations