A General Theory of Marketing Ethics

Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

1975 • 35,468 citations

Harvard business review

1993 • 18,896 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

Advances in Consumer Research

1983 • 2,905 citations

The Methods of Ethics

1874 • 1,216 citations

Some determinants of unethical decision behavior: An experiment.

1978 • 688 citations

Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research

1977 • 555 citations

The meaning and measurement of moral development

1981 • 397 citations

Marketing, Scientific Progress, and Scientific Method

1983 • 350 citations

Organizational philosophy, policies, and objectives related to unethical decision behavior: A laboratory experiment.

1979 • 346 citations

Consumer Research: A State of the Art Review

1978 • 346 citations

Is Science Marketing?

1983 • 292 citations

Predicting Unethical Behavior Among Marketing Practitioners

1979 • 250 citations

Ethical Beliefs of Marketing Managers

1978 • 244 citations

A Model for Ethics in Marketing

1967 • 244 citations

Role-Set Configuration and Opportunity as Predictors of Unethical Behavior in Organizations

1982 • 240 citations

Theoretical Developments In Marketing

1980 • 235 citations

Marketing, Scientific Progress, and Scientific Method

1983 • 158 citations

Is Science Marketing?

1983 • 149 citations

Framework for Analyzing Marketing Ethics

1983 • 148 citations

Principles of ethics : an introduction

1975 • 122 citations

The Right and the Good

1930 • 115 citations

The Organizational Ethics of Advertising: Corporate and Agency Views

1981 • 103 citations

Ethics in Marketing Research: Their Practical Relevance

1974 • 99 citations

A Model for Ethics in Marketing

1967 • 99 citations

Attitudes of Marketing Executives toward Ethics in Marketing Research

1970 • 94 citations

Principles of Ethics: An Introduction

1975 • 94 citations

Conceptual and Methodological Issues in Organisational Buying Behaviour

1980 • 93 citations

The Growing Responsibilities of Marketing

1970 • 92 citations

A Review of Buyer Behavior

1967 • 83 citations

American Bribery Legislation: An Obstacle to International Marketing

1980 • 61 citations

The Prediction of Individual Probabilities of Brand Choice

1978 • 53 citations

Ethics in Marketing Research: Their Practical Relevance

1974 • 48 citations

The Growing Responsibilities of Marketing

1970 • 48 citations

A Comparison of Predictors of Ethical and Unethical Behavior among Corporate and Agency Advertising Managers

1983 • 47 citations

Ethics in marketing research

1976 • 34 citations

Attitudes of Marketing Executives toward Ethics in Marketing Research

1970 • 32 citations

Societal Marketing: A Businessman's Perspective

1974 • 29 citations

Toward a New Concept of Sales Management

1970 • 29 citations

Social and Environmental Considerations in New Product Development

1972 • 26 citations

American Bribery Legislation: An Obstacle to International Marketing

1980 • 18 citations

Social and Environmental Considerations in New Product Development

1972 • 17 citations

Management's Responsiblity for Purchasing Ethics

1970 • 17 citations

The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas”

1980 • 17 citations

Marketing and social responsibility

1977 • 15 citations

Ethics as a behavioral science

1974 • 10 citations

Toward a New Concept of Sales Management

1970 • 8 citations

Utility Maximizers and Cooperative Undertakings

1979 • 7 citations

Ethics as a behavioral science

1975 • 5 citations