The Concepts of Balance, Congruity, and Dissonance

Robert B. Zajonc

DOI: 10.1086/266949

Public Opinion Quarterly

Data up to Jan 2025

Published1960

Citations206

References2

Fields

Psychology Computer science Political science Philosophy Epistemology Social psychology Cognitive psychology

Total Citations Per Year

Abstract

References (2)

Cognitive structure and attitudinal affect.

1956 • 1,059 citations

Attitude change through modification of attitude structure.

1956 • 119 citations

Cited By (0)

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